We had great fun this Summer shooting our pictures in the studio. We generally tend to shoot a large landscape photo for our homepage scroller on the Howkapow site, combined with a few alt shots for the product photos as well as a picture for our newsletter. It helps to be organised!
This Summer we launched our new Kids Category as well as a new Food Category and had a bumper Summer Sale - so we had a lot of new products to work with…
The pieces above come from our Kids Category - and are all hand-made from British oak by designers, Hop & Peck. Siobhan our studio manager (and super duper illustrator and paper cut whizz!) came up with the idea of putting the toys in a play scene. She storyboarded it all, following that by cutting leaves and roads out of paper and then tweaking it all in Photoshop.
In the above scroller we wanted to showcase our new Flensted Mobiles – all hand-made in Denmark. Siobhan made this purely from digital images in photoshop – with the help of her handy tablet and some imagination. I like the lightness of touch and simple playfulness of the graphic elements.
Our new Food Category launched this summer with this capsule collection of condiments and oils from Makers and Merchants. As there was a lot of text and information on the packaging, we decided to go with a simple scroller – purely typographic with a few on-brand graphic elements (the dotted lines in orange and yellow) to mimic swirls of olive oil.
For our Summer Sale scroller we wanted something simple and bold. After trying out a range of different designs we settled on a straight-forward, retro-inspired scroller loosely inspired by Summer sunshine. We simply arranged a selection of pieces of paper from our studio stash and added a sliver of ‘Howkapow blue’ to bring it more on brand. Boom!
We introduced MillerGoodman’s Playshapes onto the shop when we launched our new Kids Category. Here we simply overlaid some text onto a strong image and picked up on some of the colours in the blocks in the header type to tie everything in.